This article discusses the concept of meaning and the process of meaning-making. It explores the role of civilization, society, and the individual in the creation of meaning. The elements of rhetoric involved in meaning creation are examined, which play a significant role in the process of meaning-making. This is important because many critics and researchers limit themselves to merely identifying these elements. Furthermore, the article attempts to understand the process of meaning creation by figures of speech, style, tone, recitation, ambiguity, punctuation marks, appropriateness, and verbal consistency. The practical application of these elements is explained through the examples from modern Urdu poems and the verses of various poets to clarify the process of meaning-making.