Urdu literature has a pronounced and rich creative practice in its history. From Mir to Meeraji, one experiences a variety of poetic processes, not just in poetry, but in prose as well. In this article, new questions of literary criticism have been reviewed. Ranging from Hali to the modern critics, a series of literary questions and ideas come to surface. The author in this article argues that ‘now is the period of literary theory’ for a student or reader of literary criticism cannot delve into the art without a close engagement with literary theory and its distinctions. The article argues that literary theory allows one to understand the dynamics of literature and the pillars upon which it operates.